Let's all stop freaking out about Frontier dropping its toll-free phone number

Last month, Frontier Airlines did away with toll-free customer service line, replacing it instead with a Utah-based number that would be long distance for those outside of the state — a seemingly frugal move for an airline transitioning toward becoming an "ultra-low-cost" carrier. Frontier said this cut will save almost $160,000 per month. That's a lot of cookies.

This may initially appear to be an infuriating way for the airlines to squeeze yet more money out of air travelers who already feel we're being charged for everything but the use of the lavatory. But in reality, it only affects a small number of people – those without a cell phone. So maybe your grandma and some survivalists who live on a commune in Wyoming won't be able to to call Frontier without incurring an extra cost, but everybody else will be just fine. Ok, your grandma probably has a cell phone — so it's really just the survivalists we have to worry about.

The rest of us have done away with landlines altogether and have adopted a cell phone with free long-distance. Toll-free numbers are quickly becoming a thing of the past, like pay phones and believable Republican presidential candidates. It actually turns out to be a pretty smart move for Frontier – a big savings for them with a change in service that will only go noticed by virtually nobody. So unless you are communicating with the equivalent of two cans and a piece of string, this is probably not a big deal for you.