Uber is rolling out Business Profiles so users can switch between personal and work accounts

Uber is making it even easier for people to use the touch-of-a-button car service for on-the-clock work rides with a new feature called Business Profiles. Now, employees whose companies are enrolled with Uber for Business will be able to navigate between their personal and work accounts right in-app.

Uber debuted the feature in beta on Tuesday at the annual Salesforce conference Dreamforce, making it available to the approximate 150,000 attendees. An Uber spokesperson confirmed the announcement to us, adding that the full rollout is imminent, saying, "we hope to expand it to everyone in the coming weeks."

Prior, users either had to charge business rides on their personal account and then later find that receipt to expense it, or they would have their account set up with their work email and had to manually switch to their personal card info when taking personal rides. Now, with the two-profile option, riders can keep business and pleasure separate (and the associate credit cards) and toggle between the two.

Just a handful of weeks ago Uber for Business celebrated its first birthday. The company reported that more than 50,000 business enrolled in the program in its first year and utilized the service in nearly 60 countries.

More big things are in the works, according to Max Crowley, lead for Uber for Business. The company is eyeing expansion in the U.K. and India, the latter of which is the company's second-largest market after the U.S., and looking to double the number of participating companies in the next year. Crowley said in an email:

"Our philosophy is to create features that administrators want and need - like policy controls so rides are automatically in policy before an employee even requests (see this blog), centralized billing, insights to help companies manage their spend on Uber better and improved accountability to reduce expense fraud."

Business Profiles is one such example of that. It's not a small design tweak, but rather a fundamental user experience change that makes using Uber for Business that much easier, for both employees expensing rides and the travel managers tracking them.