What is TikTok's 'Dorito theory?'

Name: What is TikTok's 'Dorito theory?'
Uploaded: 2024-02-16T20:00:05Z
Description: The 'Dorito theory' that has gone viral on TikTok highlights how fleeting pleasures like the taste of a potato chip can be addictive because they offer immediate, yet unsatisfying gratification.

The 'Dorito theory' that has gone viral on TikTok highlights how fleeting pleasures like the taste of a potato chip can be addictive because they offer immediate, yet unsatisfying gratification.