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Ad campaign featuring India's first transgender pop group wins Cannes award

Name: Ad campaign featuring India's first transgender pop group wins Cannes award
Uploaded: 2016-06-21T11:52:20Z
Duration: 2 min 15 s
Description: The 6 Pack Band was created to help end the stigma around the transgender community in India. The Mindshare campaign for Brooke Bond Red Label Tea took the top prize in the Glass Lions category that addresses the issues of gender inequality.

The 6 Pack Band was created to help end the stigma around the transgender community in India. The Mindshare campaign for Brooke Bond Red Label Tea took the top prize in the Glass Lions category that addresses the issues of gender inequality.